about
Introduction
The word mistri translates to "master craftsman" in Hindi. Founded in 2013, m i s t r i by RÊVE is a Canadian company that collaborates with an elite group of mistris across India, dedicated to the creation of hespoke textiles consciously made through a labor of artisanal love. Our partnerships ensure that heritage crafts not only endure but evolve, fusing tradition with contemporary. sustainable design.
From the serene hills of the Assam Workshop, where the exquisite Of Silk pillows are crafted, to the vibrant landscapes of the Rajasthan Workshop, where Of Loom textiles are woven; from the bustling Mumbai Workshop, known for its intricate Of Hand-Embroidery pieces, to the Panipat Workshop, where natural linen fibers are spun by hand-each family of mistris is deeply rooted in its craft and cultural identity.
Our v o i c e s behind HANDMADE initiative offers a glimpse into the world of these master craftsmen at a personal level. Through their stories, we reveal the heart and vision behind each design. This initiative underscores our commitment to honoring individual mistris, preserving craft traditions, and highlighting the journey of handmade textiles-from the sourcing of raw materials to creating designs that reach global markets.
Our Values
We are dedicated to the creation of bespoke textiles grounded in the following core values:
We reimagine contemporary design through the lens of traditional artisanal skill in each handmade piece. Our curated craftsmanship not only reflects true artistry and expertise but also contributes to the ongoing enhancement and continuity of these cherished techniques.
Each piece embodies genuine artistry and bespoke design, celebrating the meticulous craftsmanship and unique beauty found in handcrafted work. Merging natural and /or reclaimed materials with exceptional skill, our creations offer a luxurious touch and a distinctive narrative enriching your living space with their dynamic character.
We are committed to conscious and deliberate practices in our crafting process. By embracing natural materials, using mindfully selected dyes, and sustaining traditional crafts, we create design characterized by minimalism, rich textures, and subdued colors. Our approach ensures that each piece is not only aesthetically beautiful and environmentally considerate but also integrates sustainability with a refined timeless aesthetic.
We are committed to empowering artisans of all backgrounds, with a special focus on women, by supporting their craft and encouraging their unique designs in a manner that is culturally sensitive and sustainable with their overall way of life. We work in partnership with artisans to promote their individuality and identity. Our approach fosters meaningful opportunities, promotes fair practices, and nurtures creative talents, ensuring a positive and lasting impact on both individuals and their communities.
We are dedicated to fairness and responsibility in every aspect of our production. We meticulously visit and vet makers and artisan workshops we collaborate with. We ensure that our partners meet rigorous social compliance standards. Each product is crafted with respect for people, local culture, and the environment, promoting sustainability and integrity throughout our supply chain.
Inspiration
At m i s t r i by RÊVE, our collection of decorative pillows, throws and accessories epitomizes elegance and simplicity, drawing inspiration from the serene beauty of nature, the timeless rhythms of the earth, and the diverse cultural heritage of the mistris we collaborate with. Each piece is meticulously crafted to feature a palette of subtle yet striking tones, creating an atmosphere of tranquility and warmth while preserving enduring sophistication.
Rooted in a spectrum of earthy and neutral hues, each piece in our collection serves as a foundational element and a bold statement within an interior. Whether showcased individually or as part of a curated ensemble, these pieces enhance their surroundings and embody our core values of ethical sourcing, collaborative artistry, and the empowerment of skilled artisans. This harmonious blend of tradition and innovation allows us to craft distinctive designs that reflect a deep respect for heritage and a commitment to the highest standards of quality.
Vision
Our vision transcends the creation of design. We are committed to crafting exquisite, bespoke textiles that reflect our deep-rooted core values of artisanal craftsmanship, sustainability, authenticity, empowerment, and ethical integrity. Each piece in our collection is a testament to our dedication to consciously made luxury, where tradition meets innovation, and design is imbued with purpose.
Our vision goes beyond design to honor our mistri family who are the heart of our work. We are devoted not only to supporting their craft today but to ensuring a sustainable future for them and their communities. Through holistic support-ranging from fair economic opportunities to educational and creative empowerment-we aim to uplift their livelihoods while fostering a deep sense of pride in their invaluable heritage and skills. Our collaboration is built on a foundation of mutual respect, where we empower artisans to innovate and evolve their traditions for future generations.
We believe that design is more than an aesthetic—it is a meaningful narrative that weaves together the stories of the mistri, the materials, and the craftsmanship. We are committed to educating our clients about the profound cultural legacies and meticulous processes behind every product. By sharing the stories of our mistri family, we invite our clients to experience the heart and soul of the pieces they bring into their space, creating an emotive connection between the creator and the design.
Our vision is to create value driven design that goes beyond the product itself. By nurturing our mistri family, we support and empower their growth, ensuring their continued success and independence. This collaboration fuels our shared sense of purpose and ensures that each handcrafted piece embodies our collective dedication—a celebration of artistry, a commitment to sustainability, and a lasting legacy of craftsmanship.
Together, we aspire to create a world where design is not just beautiful but purposeful; where the hands that shape each piece are empowered and appreciated, where our clients understand and embrace the value of consciously made ethically sourced luxury.
At the Root
Surbhi – the Architect
Surbhi holds Mistri with care—committed to the rhythm of material, the honesty of process, and the dignity of making. Rooted in India and shaped by a dual sensibility, her approach honours the intuitive intelligence of artisans and the quiet strength of traditional craftsmanship. Mistri’s offering spans handwoven cushions, loomed linen throws, and cotton papier-mâché pieces—each shaped slowly, intentionally, and in dialogue with place. Natural fibres, reclaimed materials, and small-batch production form the foundation of this practice. Pieces are the result of slow making, where artisans are not merely conduits but co-creators in a process shaped by trust and time. For Mistri, design is not an assertion, but an unfolding—guided by listening, attuned to context, and built to hold meaning. It is a quiet ethic—one that leaves space for wear, weathering, and resonance to emerge. Mistri has grown organically, from one artisan group to the next—without compromise to craftsmanship or care. Decisions are deliberate; collaborators, closely considered. As the studio begins to engage more deeply with a select circle of like-minded designers and architects, this same discretion continues to guide the way. The aim is not expansion, but alignment—to build thoughtful, enduring collaborations grounded in the belief that design, at its best, is a form of etiquette.
Rahul – the Anchor
Across borders and time zones, Rahul keeps mistri in motion. From Paris to New York and across the U.S. and Canada, he is the face of the brand—handling trade, navigating the intricacies of international markets, and stewarding relationships that turn vision into momentum. Behind the scenes, he is the grounding force. Overseeing logistics, finances, and the systems that carry each collection from artisan hands to global spaces, he ensures that the brand’s ambitions rest on something unshakable. Strategic and unwavering, Rahul brings a sense of clarity to complexity. Calm in the swirl of motion and uncompromising in his commitment, he moves with a quiet intensity—invested fully, loyally, in the work and the people that shape it. He is the anchor beneath it all—steady and sure, so that everything else can move freely.
Divvay – the Seeker & Strategist
From remote artisan clusters to the heart of production, Divvay moves through the unseen layers of mistri. Whether inspecting the finest weave, unearthing rare and storied artifacts, or shaping the most striking capture in a photoshoot, his role connects the threads between craft, culture, and quality. Each journey—across landscapes or through lines of data—is an inquiry into meaning, ensuring that what is made is not only beautiful, but deeply considered. Through it all, he carries a certain levity—bringing ease to the most intricate challenges and laughter to the most demanding days. There’s a quiet irreverence in his rhythm, a lightness that lifts even the heaviest of moments—weaving joy in unexpected ways. Divvay holds Mistri with instinctive care and conviction, treating its journey as his own. In his steady hands, the brand moves forward with intention—shaped by curiosity, grounded in heart.
Bhagyashree – the Architect of Flow
Behind every seamless collection, there’s a rhythm—one that Bhagyashree helps orchestrate. Balancing operations, team dynamics, and supplier collaborations, her world is a fusion of precision and creativity. From refining samples to keeping everything (and everyone) on track, she thrives in the space where artistry meets execution. At mistri, she helps shape ideas into tangible expressions, ensuring that every detail is considered and every vision finds its form. She moves with unyielding devotion and a quiet loyalty that grounds the everyday. For Bhagyashree, mistri is an extension of self, approached with care, integrity, and a fierce sense of ownership. She holds the centre with heart and conviction, always pushing herself to grow, question, and evolve. In her, Mistri finds not just structure, but soul.
Janhavi – the Illuminator
From the earliest stirrings of mistri’s identity, Janhavi has shaped a visual language that reflects its essence—rooted in the handmade, the human, and the deeply intentional. She developed the brand’s emblem, typographic tone, and visual materials with the same care and authenticity that define the hands behind the work. Her role sits quietly behind the scenes, where she builds visual coherence across every expression of the brand. From digital presence to physical form, she ensures that mistri remains distinct and true—honouring the spirit of the mistris in both concept and execution. With a warm spirit and a discerning eye, Janhavi approaches her work with an earnestness that runs deep. Loyal, sincere, and quietly driven, she brings a rare kind of care—one not tied to recognition or reward, but to meaning. Her presence carries a natural charm and a generous heart, offering not just vision, but feeling to the brand. As the Illuminator, she gives light to the identity Mistri carries forward—holding the shape of how we are seen, and the truth of what we stand for.